01
Intake
A working call, then a structured intake. We test the real need and agree a signed role brief with you.
Marketing recruitment
Marketing recruitment in Latin America for international launches
Tessera Partners recruits senior marketing professionals in Latin America for US, European and international companies. We hire growth, product marketing, brand and performance leaders who launch products in Spanish and Portuguese speaking markets. You see a first qualified shortlist in 21 days, with a 90 day replacement guarantee.
When companies call us
Marketing in a new language is not translation. Companies call us when they need people who know the market, not only the channels.
Launching in Latin America
You are entering Mexico, Brazil or the Southern Cone and need someone who knows how buyers there decide.
A Spanish or Portuguese voice for the brand
Your brand works in English. Now it needs a native marketer who can adapt it without losing it.
A growth lead with real budgets
Someone who has managed paid acquisition at scale and can show what moved the numbers.
Product marketing for a technical product
A product marketer who can turn features into stories for buyers in several countries.
A first marketing hire for the region
One senior person to set strategy, run campaigns and hire agencies before you build a team.
Research before the launch
Market research and competitive intelligence to decide where and how to enter.
Roles we fill
| Seniority | Example roles | Typical search length |
|---|---|---|
| Senior specialist | Senior performance marketer, content lead, market research analyst | Shortlist in 21 days |
| Manager | Product marketing manager, growth manager, brand manager | Shortlist in 21 days |
| Director | Head of marketing LATAM, director of growth | Shortlist in 21 days |
| Executive | CMO, VP Marketing for a regional expansion | Shortlist in 21 days |
We run the full process with you and present senior talent as fast as we can, with a first qualified shortlist in 21 days.
Open roles in this function
How the search works
02
Search, days 1 to 21
We start with our network, references and trusted connections, then curated talent pools. Job boards only when they add signal.
03
Shortlist by day 21
Three to five candidates, each with a written 5-Lens dossier and our recruiter's view.
04
Interviews and offer
We run scheduling, interview preparation, debriefs, references and offer support.
05
Follow-through to day 90
Regular check-ins with you and the hire through day 90, backed by the replacement guarantee.
How we evaluate candidates
Marketing candidates are scored on the five lenses with written evidence. For marketing, results and judgment matter more than tool lists.
- Craft. Campaigns or launches the candidate led, with budgets, results and what they learned, confirmed by a former manager.
- Context. Experience at your stage and in your model, from B2B pipeline to consumer acquisition.
- Communication. Native quality in Spanish or Portuguese, and clear English for headquarters, both tested on real work.
- Cultural Fluency. The ability to adapt a global brand to local culture without breaking it.
- Drive. Why this market and product, and evidence of curiosity about customers.
Fees and guarantee
Our fee is 10% of the hire's first year base salary, with a 750 EUR start fee deducted from the final invoice. Every placement carries a 90 day replacement guarantee at no extra fee.
Why Tessera Partners
Versus EOR providers
An EOR can employ your marketer. It cannot judge whether their campaigns worked. We check results with former managers, and work alongside your EOR.
Versus generalist agencies
Generalist agencies match channel keywords. We assess strategy, writing and results in the language of your market.
Versus in-house recruiting
Your marketing team knows the brand. We bring people who know the market and its buyers.
Market notes
- Spanish is spoken by more than 600 million people, almost 500 million of them native speakers (Instituto Cervantes, 2024).
- Brazil had about 203 million people in its 2022 census (IBGE, Censo 2022), most of them reachable only in Portuguese.
- Argentina and São Paulo run on UTC-3 all year. Argentina does not use daylight saving time (timeanddate), and Brazil ended it in 2019 (Decree 9.772/2019). Colombia is on UTC-5 (timeanddate) and Mexico City on UTC-6 (timeanddate). That gives US teams a full shared working day.
- English level varies widely by country and city. The EF English Proficiency Index ranks countries every year; we test English on the actual work instead of relying on country averages.
FAQ
Frequently asked questions
How much does a marketing search cost?
Our fee is 10% of the hire's first year base salary. A 750 EUR start fee confirms the search and is deducted from the final invoice. That invoice is due within 7 days of signing with the candidate. VP and C-level fees are agreed case by case. Every placement includes the 90 day guarantee.
How fast can you find marketing leaders?
You see a first qualified shortlist within 21 days of the signed role brief. For senior marketing roles we often ask for a short case discussion, such as a launch plan for your product. We plan it with you so the process stays fast and fair for candidates.
What does the 90 day guarantee cover?
If the placement does not work out within 90 days of the start date, we search again for the same role. There is no additional fee. We stay in touch with you and the hire during that period, so issues come up early and get solved.
Can marketing roles be remote?
Most can. Growth, product marketing and content roles often work remotely for US or European teams. Brand and field marketing roles sometimes need presence in the market for events and agencies. We agree the setup in the role brief and confirm it with every candidate.
Do candidates write natively in Spanish or Portuguese?
Yes, when the role needs it. We test native writing with a short task, and English with a written update for headquarters. For Brazilian roles, Lidiane reviews Portuguese work. For Spanish-speaking markets, we check that the candidate adapts tone for each country.
Related pages
Sales recruitment →
Account executives to regional sales leaders.
Data and AI recruitment →
Data engineers, analysts, ML engineers and AI trainers.
Recruitment fees →
Fee table, start fee and guarantee.
The 5-Lens Method →
The five lenses and the Cultural Fluency rubric.
All services for companies →
Every service, market and function we cover.